Areas of Focus
Data Strategy is both methodical and creative. You must identify the best opportunities for how to leverage your own data, but also the data around your organization and beyond. Our methodology helps uncover, start to finish, the best strategies to maximize your data assets while limiting your risk. Our approach, following the DataSmart Method, will be to identify your data assets, value them, select the right data partnership strategy, and build a reporting framework to protect those assets.
Every business is a data business. Some firms already have significant capabilities around their data, and some are just beginning to leverage their information. Creating the right Data Partnership Strategy is key to unlocking the value of your data assets by merging, sharing, and properly protecting your data with others where additional value can be created. The DataSmart team has designed, negotiated, and implemented hundreds of data partnerships around the world and can help you realize your true data value.
Creating the right Channel Sales approach and strategy is critical to success and to minimize internal and external channel conflict. DataSmart focuses on leveraging a channel partnership strategy that increases sales while also ensuring growth in your underlying data asset base. Depending upon your products or services, the use of a channel must be analyzed carefully with a thoughtful and engaging plan. Too many channel strategies suffer from a lack of commitment due to a poor strategy.
The Chief Data Officer and Chief Privacy Officer roles continue to evolve rapidly. Just a few short years ago, most companies did not have these roles and now the opposite holds true. The CDO is charged with bridging the gap between revenue, operations, technology, and analytics while the CPO must create and monitor the systems and programs that protect the data and privacy of clients and employees. Both roles are now critical and need experienced leadership. DataSmart provides CDO and CPO outsourcing solutions to design, establish, and operate these roles for our clients.
The Ward brothers have been telling stories with data for years. Raised in a family where storytelling was an honored tradition and expected capability, Christian and Jay have honed their skills by incorporating data and experiential anecdotes that range from the legal courtroom to the company boardroom.
Storytelling with data helps to provide an understanding of where companies and organizations have been, are, and will be. We work with each audience and content outline to ensure that each keynote is on target and delivered in an energetic dialogue with the audience.
Often, the best way to help a client is to provide them with the tools they need to help themselves. That principle animates much of what we do – offering clients the insights and guidance and then allowing them the freedom to create an organic approach to data and privacy issues that best reflects their unique abilities and character.
To reflect that approach, we employ training and client-oriented seminars that help frame critical data-related issues of the day. These sessions range from a few hours to three full days of intensive training on topics like privacy laws, building channel relationships, and recognizing data security risks.
The DataSmart Method
Every business either has or produces data. The first step is identifying data internally and externally. Internal datasets are created by the existence of the business itself while external datasets are created about or around each business. DataSmart has an approach to focus on each business unit, examining the data created and documenting the interactions and capabilities for each.
Once data assets have been identified, the process of valuing a company’s data assets begins and is both complex and situationally subjective. It is critical to do this properly depending on the use case that is ideal for your company. For example, many companies value their customer database above all else, which is typically low quality or available from increasingly more sources.
With data now defined and preliminarily valued, each business must create data partnership structures that will allow them to confidently utilize these assets while protecting them. Whether seeking to buy, sell, share, or resell data assets, there are some core elements of timing and legal approaches to consider. DataSmart Consultants outline common partnership structures and strategies that create value while protecting your datasets from misuse.
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