Areas of Focus
Data Strategy is both methodical and creative. You must identify the best opportunities for how to leverage your own data, but also the data around your organization and beyond. Our methodology helps uncover, start to finish, the best strategies to maximize your data assets while limiting your risk. Our approach, following the DataSmart Method, will be to identify your data assets, value them, select the right data partnership strategy, and build a reporting framework to protect those assets.
Every business is a data business. Some firms already have significant capabilities around their data, and some are just beginning to leverage their information. Creating the right Data Partnership Strategy is key to unlocking the value of your data assets by merging, sharing, and properly protecting your data with others where additional value can be created. The DataSmart team has designed, negotiated, and implemented hundreds of data partnerships around the world and can help you realize your true data value.
Creating the right Channel Sales approach and strategy is critical to success and to minimize internal and external channel conflict. DataSmart focuses on leveraging a channel partnership strategy that increases sales while also ensuring growth in your underlying data asset base. Depending upon your products or services, the use of a channel must be analyzed carefully with a thoughtful and engaging plan. Too many channel strategies suffer from a lack of commitment due to a poor strategy.
The Chief Data Officer and Chief Privacy Officer roles continue to evolve rapidly. Just a few short years ago, most companies did not have these roles and now the opposite holds true. The CDO is charged with bridging the gap between revenue, operations, technology, and analytics while the CPO must create and monitor the systems and programs that protect the data and privacy of clients and employees. Both roles are now critical and need experienced leadership. DataSmart provides CDO and CPO outsourcing solutions to design, establish, and operate these roles for our clients.
The Ward brothers have been telling stories with data for years. Raised in a family where storytelling was an honored tradition and expected capability, Christian and Jay have honed their skills by incorporating data and experiential anecdotes that range from the legal courtroom to the company boardroom.
Storytelling with data helps to provide an understanding of where companies and organizations have been, are, and will be. We work with each audience and content outline to ensure that each keynote is on target and delivered in an energetic dialogue with the audience.
Often, the best way to help a client is to provide them with the tools they need to help themselves. That principle animates much of what we do – offering clients the insights and guidance and then allowing them the freedom to create an organic approach to data and privacy issues that best reflects their unique abilities and character.
To reflect that approach, we employ training and client-oriented seminars that help frame critical data-related issues of the day. These sessions range from a few hours to three full days of intensive training on topics like privacy laws, building channel relationships, and recognizing data security risks.
The DataSmart Method
Every business either has or produces data. The first step is identifying data internally and externally. Internal datasets are created by the existence of the business itself while external datasets are created about or around each business. DataSmart has an approach to focus on each business unit, examining the data created and documenting the interactions and capabilities for each.
Once data assets have been identified, the process of valuing a company’s data assets begins and is both complex and situationally subjective. It is critical to do this properly depending on the use case that is ideal for your company. For example, many companies value their customer database above all else, which is typically low quality or available from increasingly more sources.
With data now defined and preliminarily valued, each business must create data partnership structures that will allow them to confidently utilize these assets while protecting them. Whether seeking to buy, sell, share, or resell data assets, there are some core elements of timing and legal approaches to consider. DataSmart Consultants outline common partnership structures and strategies that create value while protecting your datasets from misuse.
Episode 16 of the “Are You DataSmart” Podcast covers the major operational issues caused Article 17 of the GDPR, Right to erasure (‘right to be forgotten’). Deleting records causes amnesia-like symptoms for businesses and will afflict every business that receives a withdrawal of…
GDPR allows for the deletion of all data on a subject. This creates a long and short term memory loss problem, similar to amnesia that equates to the data immediately re-appearing in the company’s data base.
The race is on! California jumped to an early lead to get the California Consumer Privacy Act (CCPA 2018) onto their November ballot, but look out! Here comes Vermont, from out of nowhere, to try to be the first State…
The three pillars of GDPR are transparency, security, and consistency. Regulators have stated they see transparency as the central point, but the other two are equally important. When a natural person asks your company for a Data Subject Access Requests…
One of the best analogies this week will be that May 25th is the big wedding day where GDPR gets “hitched” to businesses and their privacy platforms forevermore. Unfortunately, as in real-life, the long marriage may not be as festive…
One of the most popular memes in recent years has been the “distracted boyfriend” meme. The coverage has been amazing, including the identification of an 18th Century equivalent painting. One of the most striking things about the meme is that…
Working with DataSmart
Christian is one of the sharpest thinkers I know in the world of data. I worked with Christian and his team when I headed business development and channel sales at Yodle, an SMB marketing solution provider. Yext was a key component of the Yodle solution and Christian was an extremely smart and fair advocate for our customers. He was generous in sharing knowledge and best practices for establishing 3rd party sales channels and someone whose opinion on data and privacy I continue to seek out and respect.
Christian Ward is probably the foremost expert in the commercial evolution of the local data sphere today. His solid background and experience with leading data organisations, combined with his thirst for knowledge and rapid assimilation of emerging concepts makes him a force to be reckoned with in this fascinating and complex space. I would not hesitate to recommend Christian as a source of invaluable, practical and – probably most importantly – understandable advice for any company looking to evolve its data strategy to keep up with the times.
It only takes about 5 minutes with Christian Ward to understand you are in the presence of a gifted data authority, successful entrepreneur, and insightful and effective business leader. This book will give you the roadmap (built on years of hard-earned experience) to unlock your data, and that of partners, to be able to create new products, services, revenue streams, and profits.